This is an excerpt of an animation exploring how two areas of the brain are involved in weight loss, with a novel drug targeting the activation of neurons that reduce hunger cravings.
In this animation, we showcased how two areas of the brain — the hypothalamus (or the hunger center) and mesolimbic reward system, affect hunger and control cravings. Activation of neurons in the hypothalamus can trigger or reduce hunger, with POMC neurons being responsible for reducing hunger by releasing a neurotransmitter that reduces the desire to eat. We accommodated the clients' budget by creating an animation that was simple, yet elegant, with a "space" theme thoughout. We created as many moving elements as possible to keep everything looking dynamic.
3D Animation, High-Resolution Images
Y&R New York / VML
Orexigen Therapeutics / Nalpropion Pharmaceuticals