Breast Cancer

Full-service production for a cancer immuno-oncology animation.

This 3D animation is part of a latest cancer vaccine research and was produced in multiple language formats. We achieved a cinematic and engaging video, and depicted an accurate visualisation of the mechanism of action (MoA) of the latest drug. Further to the animation, we also delivered a selection of imagery and a medical diagram for publication and presentation purposes.

This video explores breast cancer and how it can travel through the circulatory system to other parts of the body such as brain, skin, lung, liver, and bone. We began by exploring the body of a breast cancer patient and explaining how these cancer cells can migrate rapidly, before focusing on the introduction of the drug; its benefits and advantages in cancer treatment.

Deliverables

3D animations in multiple languages, publication images, MoA poster diagram

Client

Galena Biopharma

Cancer Immuno-oncology Animation, by Geometric Medical
Breast Cancer Animation, by Geometric Medical
Diagram of Immuno-oncology, illustrated by Geometric Medical

What is Breast Cancer

The cancer society describes breast cancer as a malignant tumor that starts in the cells of the breast.

A malignant tumor is a group of cancer cells that can grow into (invade) surrounding tissues or spread (metastasize) to distant areas of the body. Breast cancer is the top cancer in women both in the developed and the developing world.

The incidence of breast cancer is increasing in the developing world due to increase life expectancy, increase urbanization and adoption of western lifestyles.

Geometric did a fantastic job with our animation project. From start to finish, they handled this project with great professionalism. The final product is amazing - the artwork is beautiful and most importantly the video tells our story with accuracy. We are using them again for future projects. Thanks again!

Director, Oncology Marketing, Galena Biopharma, Oregon, USA

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